Event Taxonomy Studio
Design a versioned event language for a live app, including the events you will refuse to add.
Open the studioProgrammes
Five rooms, one obsession with names.
Each programme is a bounded argument. You will not cover “all of analytics”. You will finish a written artefact you can take back to a sprint.
Funnel Forensics
Audit a conversion path for silent drops, dual-writes, and steps that only exist because a marketer named them.
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Retention Cartography
Draw cohort maps that a product manager can read without a decoder ring, including resurrection and dormancy.
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Attribution for Subscription Apps
Windows, trial-to-paid, and the UK habit of asking which channel actually paid for the second month.
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Mobile Instrumentation Lab
SDK placement, backgrounding, and the moment a webview steals the session. Bring a device, not a slide deck.
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Event Grammar
A public companion to the studio: the house rules we use when a new event is proposed.
Read the grammar